Super app · 2021 — now
Moxa Super App
Cross-service requirements and journey design for a multi-brand super app.
At a glance
ClientAstra Kreasi Digital
RoleSenior Business Analyst
OutcomeCross-service
Super app / 2021 — now
Cross-service
Senior Business AnalystAstra Kreasi Digital
The challenge
A multi-service super app needed a coherent journey across products, brands, and operating teams. Each service had its own rules, but the customer experience had to feel like one product.
The approach
I facilitated requirement discovery, mapped cross-service journeys, structured user stories and the product backlog, and aligned stakeholders around scope and priorities. The work connected business owners, designers, developers, and QA.
The outcome
A shared product picture, a prioritised backlog, and requirements the delivery team could execute with fewer assumptions.