Automotive / sales · 2021 — now
TOSS & Funnel Management
Sales funnel visibility and order tracking for Toyota dealer operations.
At a glance
ClientToyota Astra Motor
RoleSenior Business Analyst
OutcomeSales visibility
Automotive / sales / 2021 — now
Sales
Senior Business AnalystToyota Astra Motor
The challenge
Dealer sales teams needed a clearer view of leads, funnel progress, and order status across the network. The process involved many handoffs and inconsistent definitions of a “qualified” opportunity.
The approach
I modelled the sales process, defined funnel stages and functional requirements, and coordinated backlog refinement with development and QA. The focus was on a shared vocabulary and a traceable path from lead to order.
The outcome
A more structured sales process with consistent funnel stages and clearer operational visibility for the business.